Adanne Anene
Adanne Anene is a seasoned product leader with over 13 years of experience driving innovation across Africa’s financial services industry. Her career spans traditional banking and fintech, giving her a well-rounded perspective on how to build products that are both commercially sound and deeply customer-centric.
As Product Lead, Africa at Branch International Finance Company Limited, she shapes product strategy and leads cross-functional teams to deliver digital financial solutions at scale. She played a key role in launching Branch’s banking products in Kenya and has since led the expansion of payments and lending solutions across Nigeria and Kenya, helping broaden access to responsible financial services for millions.
Adanne is known for combining strategic thinking with strong execution, building high-performing teams, and fostering collaboration across engineering, risk, operations, and business functions. Her leadership focuses on creating sustainable growth, strong governance, and meaningful customer impact.
Recognized as one of the Women in Tech to Watch in 2025, she is passionate about mentoring emerging product leaders and advancing women in technology. She regularly shares practical insights on product leadership, fintech innovation, and building resilient teams in high-growth markets.
