Elizabeth Ndefo

I am a Senior Product Designer with years of experience in building elegant, scalable, and user-first solutions across fintech, identity verification, logistics, and open banking platforms in Africa. I've shipped products used by over 50 million users, helped raise millions in funding, and led cross-functional teams in delivering delightful experiences for underserved and emerging markets.

From transforming verification workflows at VerifyMe to reimagining API products at Okra and launching G-LOS at Kobo360, my designs have driven millions in transactions, increased user satisfaction by over 90%, and enabled platforms to scale across Nigeria, Ghana, Kenya, and beyond.

Equally passionate about education, I’ve mentored over 5,000 designers through Tech4Dev, Utiva, and Women Techsters, helping early-career talents move into global roles. My approach blends design thinking, usability testing, accessibility, and real-world business impact